Convergence and the digitisation of music have changed the way we access and listen to music, which in turn has led to the development of business models that support music as a service rather than music as a product. The music industry has been reluctant to embrace the changed behaviours of music audiences, which is […]
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China and India are the only two countries on Earth whose populations exceed the number of Facebook users worldwide with Twitter and LinkedIn not far behind. According to Erik Qualman in his Socialnomics 2014 video, six of the ten largest populations across the world would be social media sites. As a result of the levels […]
Mirrors are for grooming, not for grooving! No longer confined to the bedroom, amateur musicians are able to connect through online communities and interact without the limitations of geographic boundaries. With the evolution of web 2.0 technologies, the internet provides opportunities for ‘new forms of expression, new forms of community and new forms of identity’ […]
Two heads are better than one. Many hands make light work. What these old adages are saying is that working with others will give a better outcome than working alone. Web 2.0 technologies have enabled collaborative environments not previously possible that provide an increased reach and encourage increased dialogue among participants. In the field of […]